STRATEGY · ANALYTICS · ADVISORY
Youdreamit.Wegroundit.
Financial models, roadmaps, and strategic infrastructure for founders pre-revenue to $50K MRR — so your first million has a foundation under it, no guesswork.
THE PATTERN
Most founders don't lack vision.
They lack the infrastructure to execute it.
01
The numbers aren't fully visible
Real decisions on partial data — the information exists, just not organized.
02
The plan lives in your head
Strong instincts, no sequenced roadmap — hard to delegate or raise against.
03
The tools don't talk to each other
Reconciling manually instead of operating from a single view.
None of this means something is wrong — just that the foundation hasn't been built yet.
THE WORK
Three phases, three outputs.
Same depth every time. Same three things you walk away with.
01
Diagnose
90 minutes with your numbers. You walk out with a financial health read and a prioritized fix list.
PRODUCES
Discovery Document
Where the money comes from, where it leaks, and the three decisions that matter most in the next 30 days.
02
Build
Three to four weeks. A full model, a strategic roadmap, and a tech stack sized for your stage.
PRODUCES
Dynamic Roadmap + Live P&L Model
A plan with milestones and owners. A model that moves with your business.
03
Operate
Monthly sessions, async support between. The work stays alive as actuals come in.
KEEPS ALIVE
All of the above
These outputs aren't documents you file away. They stay useful as the business grows.
Client portal access included with every Foundation and Advisory engagement.
Lidya Lulseged
FOUNDER · BUILT BY YOU & CO.
THE BACKGROUND
“I built the data products that decided nine-figure outcomes inside enterprise. Founders deserve the same rigor.”
$700M+
revenue identified
$205M
roadmap impact
$2B
operations rebuilt
Lidya Lulseged
FOUNDER · BUILT BY YOU & CO.
THE BACKGROUND
“I built the data products that decided nine-figure outcomes inside enterprise. Founders deserve the same rigor.”
$700M+
— in revenue modeled across enterprise
$205M
— in roadmap impact across 10+ product launches
$2B
— in operations rebuilt across enterprise workflows
FIT CHECK
Is this for you?
Straight answers save everyone time.
- FITYou're a founder pre-revenue to $50K MRR
- NOT FITYou're over $1M ARR. You need a fractional CFO, not a strategic build
- FITYou're at an inflection point: launching, raising, scaling, or pivoting
- NOT FITYou're looking for a do-it-for-me service — what I bring (strategy, models, network, warm intros) lands when you're part of building it
If you're not sure which side you're on, that's what the discovery call is for.
Ready to talk?
One call. Thirty minutes. Honest answer either way.
or visit the contact page for more ways to connect